The reference for basketball lovers

Born in 2010 as Play For Fun, we kept growing, becoming official retailer for shoes, apparell, protection, performance and medical products of the best brands: Air Jordan, Nike, adidas, Under Armour, APL (Athletic Propulsion Labs), PUMA, New Balance, New Era, Mitchell & Ness, Spalding, Molten and McDavid. We have always been a landmark for sports clubs and associations thanks to its ability to print and customize the sports apparel.

Come in our stores and check them out, we will be happy to help you in picking out the best products for your demands and expectations.



all our stores

  • Milan

    Viale Monza, 2
    Piazzale Loreto
    20131 Milan (MI)
    Italy
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  • Milan

    Via Vincenzo Capelli, 5
    20124 Milan (MI)
    Italy
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  • Paris

    43 Rue Étienne Marcel
    75002 Paris (PRS)
    France
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  • Rome

    Via Giovanni Amendola, 15
    00184 Rome (RM)
    Italy
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  • Assago

    Mediolanum Forum,
    Via Giuseppe di Vittorio
    20090 Assago (MI)
    Italy
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  • Cusano

    Via Verdi, 5
    20095 Cusano Milanino (MI)
    Italy
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  • Genoa

    Via Galata, 126/r
    16121 Genoa (GE)
    Italy
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  • Brescia

    Via Trento 13c
    25128 Brescia (BS)
    Italy
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  • Trento

    Corso del Lavoro e della Scienza, 20
    38121 Trento (TN)
    Italy
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  • Bologna

    Via Riva di Reno 4
    40122 Bologna (BO)
    Italy
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