
The reference for basketball lovers
Born in 2010 as Play For Fun, we kept growing, becoming official retailer for shoes, apparell, protection, performance and medical products of the best brands: Air Jordan, Nike, adidas, Under Armour, APL (Athletic Propulsion Labs), PUMA, New Balance, New Era, Mitchell & Ness, Spalding, Molten and McDavid. We have always been a landmark for sports clubs and associations thanks to its ability to print and customize the sports apparel.
Come in our stores and check them out, we will be happy to help you in picking out the best products for your demands and expectations.

all our stores
Milan
Viale Monza, 2
Piazzale Loreto
20131 Milan (MI)
Italy
DiscoverMilan
Via Vincenzo Capelli, 5
20124 Milan (MI)
Italy
DiscoverParis
43 Rue Étienne Marcel
75002 Paris (PRS)
France
DiscoverRome
Via Giovanni Amendola, 15
00184 Rome (RM)
Italy
DiscoverCusano
Via Verdi, 5
20095 Cusano Milanino (MI)
Italy
DiscoverGenoa
Via Galata, 126/r
16121 Genoa (GE)
Italy
DiscoverBrescia
Via Trento 13c
25128 Brescia (BS)
Italy
DiscoverTrento
Corso del Lavoro e della Scienza, 20
38121 Trento (TN)
Italy
DiscoverBologna
Via Riva di Reno 4
40122 Bologna (BO)
Italy
Discover