Air Jordan 3 "Fear"

The Air Jordan III has always been one of the most loved Jordans by anyone, whether it's players, sneakers lovers, new fans or the ones that are nostalgic for the golden age of the Chicago Bulls. The AJIII is the shoe that made Michael Jordan fall in love with the brand and convinced him not to leave it, in addition to consolidating two new relationships, the one with Tinker Hatfield, designer who will get legendary status from that moment, and Spike Lee, head of the advertising campaign. A shoe had become part of pop culture: the Jordan III made sure that shoes were no longer just shoes.