Air Jordan 4 "Red Cement" PS

Born in 1989, the Jordan IV is one of the most iconic and versatile models ever, loved by basketball players for having been at Michael's feet during "The Shot" against Cleveland, and used as a white canvas to be painted on by artists, brands and designers such as Virgil Abloh, Travis Scott, Kaws and Levi's. The AJ IV didn't take long to enter pop culture: not only was it the first Jordan shoe released simultaneously on the global market, but it also played a visible role in "Do The Right Thing", the well-known film by Spike Lee.