News and Tips about the World of Basketball | Airness

More than pics: Nike KD 14

The newest shoe by Nike and Kevin Durant has been shot with the young ballers Caterina Gilli and Stefano Trucchetti, telling a story of fun and dedication.

2021-05-18
More than pics: Kyle Hines x Jordan Zion 1

We met Euroleague legend Kyle Hines to talk about his path, mentality and hobbies while trying on the Jordan Zion 1, the first ever signature shoe created by Jordan Brand for Zion Williamson.

2021-04-29
The North Face: the most recognizable brand in the world

Born near the seaside, The North Face has become one of the most iconic brands in the world thanks to its jackets, equally loved by explorers, models and athletes of any age group.

2021-04-12
Nike Swoosh Fly: Get to know Matilde and Eleonora Villa

Matilde and Eleonora Villa are special talents and Airness decided to meet them to talk basketball and women's sports. Of course, we took the chance to shoot them in the new Nike Swoosh Fly Collection.

2021-03-22
You can now recycle your old shoes with Airness

Airness partners with esosport and Slums Dunk to help protecting the environment and supporting African kids.

2021-03-14
From Jordan to Kobe: everybody loves Jeff Hamilton's leather jackets

Jeff Hamilton created insane leather jackets for the Chicago Bulls and the Los Angeles Lakers that became legendary and they are now resurfacing on Converse sneakers thanks to Chinatown Market.

2021-03-08
More than pics: Sergio Rodriguez x adidas Harden vol. 5

Sergio Rodriguez joined us at Mediolanum Forum to try on the new adidas Harden Vol. 5, the signature line created for James Harden.

2021-03-02
That time Giannis Antetokounmpo couldn't afford a taxi

As a rookie, Giannis Antetokounmpo couldn't afford a taxi so he tried to run to the arena but he managed to find a ride. This unique story inspired a special colorway of his Nike Zoom Freak 2.

2021-01-27
Nike Rayguns Collection: a story of funk and aliens

The Nike Rayguns Collection is unique and amazing. Its story goes back to 2002, but it looks to 1975, funk music and aliens, with references involving Vince Carter and Snoop Dogg.

2021-01-11
The unique connections between the NBA and wrestling

The NBA world and the one of wrestling are incredibly connected through sneakers, matches on the ring, title belts and even TV disputes about arena.

2020-12-24
Rajon Rondo is the sneakers MVP of the 2020 NBA Finals

Rajon Rondo closed his contract with Anta, becoming a free agent sneakers, so he showed an amazing variety of sneakers during the NBA Finals.

2020-10-13
Allen Iverson and the Georgetown Hoyas: wins, losses and a cornerstone for black culture

Allen Iverson began writing basketball history with the Georgetown Hoyas, under the guidance of coach John Thompson. In those two seasons, Iverson and Thompson were responsible for a manifesto for basketball and Black Culture.

2020-09-12
Chinatown Market and basketball are meant to be together

Chinatown Market is a brand born without presumption and is now a streetwear giant. Basketball is one of the brand's main inspirations, a bond that has grown over time thanks to collaborations with Kelly Oubre Jr., NBA2K and LeBron James. That's the story of this relationship.

2020-09-12
The historic bond between the NBA and Disney World

The NBA is ready for the Playoffs in the Orlando bubble and we decided to celebrate the occasion by showing historical photos of the bond between the NBA and the famous amusement park.

2020-08-14
Sasha Mattias Grant x Nike Zoom Freak 2 - The Documentary

To celebrate the launch of the new Nike Zoom Freak 2 line by Giannis Antetokounmpo we went to Sardinia and met Sasha Mattias Grant, the young rising star of the Italian National Team and Bayern Munich. Sasha told us about his unique personal story and his Sardinia.

2020-07-24
The rebirth of Converse Hoops

Converse is the brand that started the concept of basketball shoes and now, after many years away from the courts, it has returned to the beloved game, adding a group of first-class athletes ready to wear its products.

2020-07-13
More Than Pics: Air Jordan 5 "Alternate Grape"

We decided to celebrate the release of the Air Jordan 5 "Alternate Grape" with a special packaging that includes the shoes and a special bottle of wine, together in a wooden crate which recalls those used to store the finest bottles.

2020-07-07
Training with Ilaria Panzera and Matteo Spagnolo - Airness x Nike NTC

Airness selected 5 exercises from Nike NTC, adapting them to the world of basketball. We then asked the two best Italian talents, Ilaria Panzera and Matteo Spagnolo, to try them, transforming the training experience into a contest.

2020-05-08
Nike Adapt BB 2.0 - Airness Secret Event

Abbiamo trasformato una chiesa in un campo da basket, organizzando una giornata dedicata a Nike Adapt BB 2.0, la scarpa tecnologicamente più innovativa dello Swoosh, tra ospiti speciali, musica e tornei di 1-contro-1.

2020-04-09
Airness Starting Five – Febbraio 2020

Tra campionato e Final Eight, la puntata di Febbraio di Airness Starting Five premia le migliori scarpe viste sui parquet di Legabasket A.

2020-02-29
More Than Pics: Nike Space Jam

In Space Jam il mondo reale e quello dei Looney Tunes comunicavano tramite la buca di un campo da golf, ed è proprio questa l'ispirazione per il nostro ultimo shooting della linea che Nike ha dedicato a Space Jam, in attesa dell'uscita di Space Jam 2.

2020-02-15
Airness Starting Five – Gennaio 2020

Airness Starting Five è la rubrica di Airness e Legabasket A in cui vengono premiate le più belle scarpe viste ogni mese sui parquet italiani in un mix tra stile e prestazioni.

2020-01-31
More Than Pics: Nike PG 4

Ispirati dagli spot Gatorade di anni '90 e 2000, Airness presenta le Nike PG 4, l'ultima signature line di Nike e Paul George.

2020-01-26
Air Jordan 1 "Shattered backboard 3.0" - I maestri dei tabelloni distrutti

Sabato 26 usciranno le Air Jordan I “Shattered Backboard” 3.0, terza interpretazione della colorazione ispirata alla partita giocata da Michael Jordan a Trieste nel 1985. Per l'occasione abbiamo parlato delle distruzioni di tabelloni più iconiche di sempre e delle loro connessioni con l'Italia.

2019-10-22