A unique launch for PG6, with Geas Basketball
2022-06-26
This unique launch was signed by Airness and accompanied by the girls from Geas Basketball, who also tested the new shoes on the court.
A highly anticipated shoe deserves a super launch.
We took inspiration from Phil Knight, who sold his first Nike shoes from "The Van." It was impossible to resist the temptation to recreate the same van, with the colors of the new shoe, and use it to move around the city and promote the release of the brand-new Nike PG6.
This unique launch was signed by Airness and accompanied by the girls from Geas Basketball, who also tested the new shoes on the court.
GEAS Basketball
We are delighted to involve the Italian women's basketball team from Sesto San Giovanni, Milan, in this initiative. Born in October 1955 with 25 determined girls who wanted to play basketball at a competitive level, it was a courageous choice for that time. Today, GEAS Basketball is among the top 5 teams in the Italian women's basketball league. After training with the latest PG6 shoes, the Geas athletes had fun taking photos, accompanied by our van, at iconic locations in Milan during one of the city's most vibrant and intense moments: Design Week.
Photo Credit Francesca Di Fazio
