The history of the Nets is unique. Born and raised in New Jersey, the Nets arrived in New York thanks to the idea of Michail Prochorov, a Russian entrepreneur, and the New York legend Jay-Z, a couple that nobody seemed coming. Since then, the Nets have revolutionized their aesthetics and conquered the Brooklyn public, an area that more than any other reflects the state of mind of New York.
The real revolution came with the arrival of 2020. The Nets went all-in and got a group of stars never seen before in a single NBA team thanks to the presence of Kevin Durant, Kyrie Irving and James Harden. Brooklyn has become one of the most sought-after destinations in the NBA, with veterans like Blake Griffin arriving with the sole aim of winning. Stars on the court, a serious and clean look and the desire to bring a title back to NY are the key elements of the franchise.