An American brand with over one hundred years of history, New Balance has a past in basketball but failed to make its mark. In 2019 NB re-opened its doors to basketball, ensuring to get the amazing Kawhi Leonard as its main man. The Boston brand has gone from being the newest name in basketball to putting its products at the feet of the NBA Finals' MVP in less than a year.
Using unique designs, new technologies and an unprecedented marketing plan, New Balance has taken an impressive slice of the basketball market, even surpassing competitors which can count on bigger budgets and a larger roster of athletes. We proud and happy to be among the first stores in Europe to include New Balance shoes in its catalog.