Founded by Hiromichi Ochiai in 2007, FACETASM is a brand whose concept is to express the street culture of Tokyo in a free and fun way. FACETASM is known for the use of multiple materials, crazy prints and playful colors. So what better combination than the Jordan WHY NOT ZER0? The unique and diverse style of the WHY NOT ZER0 0.4 gets a special treatment with the FACETASM color blocking, as well as the apparel line for its use of the different materials. Nothing has ever expressed the concept of WHY NOT like this collaboration between Jordan and FACETASM.