When Michael Cherman founded Chinatown Market, he wanted to represent the crazy soul of New York, its excesses, its uniqueness and the visual power of Canal Street. He sure succeeded in his mission. Few brands have had the impact that Chinatown Market has had in such a short time, making it in collaborating with international brands, high-profile musicians and iconic athletes such as Mike Tyson or LeBron James.
The connection with basketball has always been a key component for the brand and its iconic Smiley, which has always been present on basketballs, backboards, shorts, t-shirts and much more. Basketball has never been so perfectly streetwear-dressed as in the Chinatown Market representations.