Zion Shoes and Apparel
Zion Williamson is the first Generation Z's athlete to earn a signature line. Made by Jordan, Zion's line is a symbol of transition, the new starting point of the Jumpman after years connected to players that are now close to retirement. Zion is in fact the youngest player to have a Jordan signature line since Carmelo Anthony.
A powerful and explosive player, Williamson even managed to blow up a Nike PG during his time in college, which is why his line was born from the structural solidity that sneakers will have to have to withstand the dynamism of the Pelicans star. Jordan's new era has officially begun.