Bis in Milan: a new Airness store opens at Piazzale Loreto
Our new store in Milan, at Piazzale Loreto, is much more than just a shop: it's us and it's you, in every space and detail.
It is the largest basketball experience store in Europe: a shop, basketball court, café, restaurant, and a gathering place for many enthusiasts.Our new store in Milan, at Piazzale Loreto, is much more than just a shop: it's us and it's you, in every space and detail.
On Sunday, September 4th, on the occasion of the grand opening, many of you came to visit us. We had a great time together in an extraordinary afternoon filled with tournaments, accompanied by the music of DJ Ghemon and Tami, and hosted by sports activist Lorenzo Pinciroli and the content creator Gaia Accoto. We had special guests like Kyle Hines, Davide Alviti, and Jake la Furia, as well as artists and a performance by DaMove, the first freestyle basketball crew in Europe.
Photo Credit BSA Studio
A special thanks to all our guests and participants for making everything sensational.
Relive the highlights of the opening with this amazing video by BSA Studio.