Nike Freakology Experience
A basketball-filled weekend that anticipated the opening of our new flagship store in Milan, at Viale Monza 2.
Two days of intense training for 80 lucky boys and girls, with an exceptional point of reference: Giannis Antetokounmpo and his unique moves, which were studied and reproduced during the camp.
The young talents, wearing the brand new Nike Zoom Freak 4 sneakers of the NBA star, had the opportunity to learn the techniques and secrets of the Greek Freak, with the help of a team of local and international professional coaches.
Nike Freakology is an initiative that promotes the importance of dedication and study in sports while also reminding us of the joy of coming together to share our passion. The event also included a final surprise for all participating athletes: tickets to the Eurobasket game between Italy and Greece.
During the same weekend, Airness organized another initiative in collaboration with SBB_UK, the famous TikTok group. On the occasion of the Freak 4 launch, the social media community was invited to three playgrounds in Milan to compete and win special prizes.
What an amazing weekend, everyone! Thank you all!
Photo and Video Credit: BSA