The Icon is back
On November 18, 2022, our Milan store welcomed the comeback of the Air Jordan 1 Chicago, the shoe that pays homage to the very first AJ1 model released in 1985.
An event dedicated to the return of the most iconic shoe of all time. On November 18, 2022, our Milan store welcomed the comeback of the Air Jordan 1 Chicago, the shoe that pays homage to the very first AJ1 model released in 1985.
With 250 exclusive seats, hosted by Lorenzo Pinciroli, and featuring 4 top guests - Linton Johnson-former NBA Champion, Gianluca Gazzoli-Radio and TV host and creator, Mondo Marcio-rapper and producer, and Alice Sabatini-former basketball player and Miss Italy 2015. These exceptional guests were chosen to represent four different universes: sports, media and social, music, and the female world.
The only dress code for the event was to wear a pair of Air Jordan sneakers.
In addition to the talk, activities, and the engaging music by DJ Tami, the evening was made unique by a Jordan Show Off with a highly anticipated raffle.
JORDAN SHOW OFF
The Airness red carpet hosted a runway show featuring the best Air Jordan looks of the evening. The MVP of the runway received a gift of the ring developed in collaboration with the street jewelry brand Nove25, along with a special present: the AJ1 Chicago Lost&Found.
Relive the highlights of the event with this video by Bsa Studio.